5 Under the Radar

Get the scoop on Cherry Hill’s ‘Poopgate’

February 19, 2008 · 3 Comments

Journalism: Jim Hopkins blogs about “L’Affaire Poopgate” over at Gannett Blog. It seems working conditions are so bad at the Cherry Hill, N.J. Courier-Post, employees are venting their anger by pooping on the bathroom floor.

Nation: Wired reports that the rocket being used to shoot down the spy satellite may have a critical flaw. “The primary cause of one of the few U.S. flight test failures is the new guidance control system, the Divert and Attitude Control System, whose ceramic components cracked during a test. This problem has not been remedied and is not being used in its most advanced mode. Which means that the SM-3’s maneuverability against more demanding targets may be affected.” Oh, great. CNN reports that the first attempt by the Navy to shoot down the wayward satellite will come Thursday.

Health: The death toll from bird flu in Indonesia has reached 105, Reuters reports. With the latest death of a 3-year-old from South Jakarta, the country now has the highest number of bird flu deaths in the world, the story says.

Health: The Guardian reports on a new study that found “mounting evidence that air pollution can both increase the risk of cardiovascular disease in the long-term and induce heart attacks within hours of traffic exposure.”

World: Germany is considering pulling out of the anti-terror efforts in Afghanistan after it’s current pledge expires this fall, Der Spiegel reports. The news drew criticism from Henry Kissinger who even suggested Germany should withdraw from NATO. He told Der Spiegel, “In the long run, we cannot have two categories of members in the NATO alliance: Those that are willing to fight and others that are trying to be members a la carte.”

O P I N I O N

These are not happy times for Gannett employees. On Sunday night, members of the unions at the Honolulu Advertiser voted to authorize a strike. It couldn’t happen immediately; the unions would have to give a 30-day notice. Why are the workers so unhappy? According to the paper, “The company has proposed a two-year contract that calls for a 1 percent pay raise, a 1.5 percent bonus, and increases in employees’ contributions to their health plans. The proposed deal would expire on March 1, 2009.”
     Meanwhile, over on the other coast, employees at the Cherry Hill Courier-Post are striking back at their employer in a scatological fashion. What gives?
     Last fall, the Wall Street Journal’s blog pondered whether Gannett was “girding for a sale.” In the comments that followed, Gannett employees across the country unleashed stories of their bleak situations. Here are some quotes:
     “Rochester’s idea of decorating is to leave the desks of departed employees undisturbed for months at a time. After all, there’s no sense tidying up the place for the new guy, since great and valuable employees who leave are rarely replaced.”
     “At my Gannett paper, every hourly worker I know is working off the clock illegally because they are being told they will be fired if they don’t finish their impossible workloads. Turnover is through the roof. I’ve never seen so many people cry in the bathroom, at their desks, in the halls. I’m thinking a buyout would be a good thing because it couldn’t get worse … could it?”
     “How bad is it to work for a Gannett paper these days? One employee is so miserable at our paper he’s in talks with a defense contractor to drive bombs to military posts in Iraq. Budgets cuts are so deep we can’t even get AP style books for new employees, let alone any other essential tools of the trade.”
     “At the Cincinnati Enquirer the unpaid overtime theme runs the underhanded course. Although managers and workers are specifically told that there will be no overtime either worked or paid, it is a way of life for exempt employees.”

     Since it’s obvious Gannett can’t take care of its current holdings, why then is it pursuing college newspapers such as Colorado State University’s Rocky Mountain Collegian? It’s curious, but obvious that journalism is not what Gannett emphasizes. This is all about “doin’ the shareholder shuffle” in an attempt to squeeze every drop from every dollar, squeezing them as Bessie Smith once sang, “’til that eagle grins.” In the New York Times story about the Collegian takeover attempt, Gannett spokeswoman Tara Connell responds, “There is no grand Gannett strategy.”
     You can say that again.

◊ Quit tally: Here is the tally of people who have quit/left the newsroom of my local paper in the past four months: 6

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3 responses so far ↓

  • dewey cheatham // February 19, 2008 at 7:06 pm | Reply

    If your school is approached by the Gannett/USA Today Collegiate Readership Program, I hope that you will consider this: They want to steal your college newspaper advertisers! They will use their newspapers on your campus to financially beat your college newspaper into submission. They can sell ads to your advertisers at a ridiculously low rate for a while to alienate your advertisers. They can sell local advertising with local advertiser inserts. They can even create customized coupon books that are inserted in the local and national papers they provide for your campus readers- Just another clever way to steal your college newspaper advertisers. If your paper has potential for profit, they will offer to buy your paper based on a multiple of your greatly reduced ad revenue. They may find it necessary just to eliminate your paper all together.

    USA Today Collegiate Readership Program has flatly denied that they are targeting college newspapers- If that is the case why are they lobbying almost every college and university in the United States, sometimes for years, to get their papers on your campus?

    The USA Today Collegiate Readership Program has been cleverly marketed to colleges and universities across the country as a way to enlighten our students and improve the journalism skills of the campus newspaper writers. On Feb. 15, 2008 a joint initiative called Quadrantone was announced by Gannett, The Tribune Newspapers, Hearst Corp and the New York Times. This program creates an unprecedented on line advertising platform that will allow this newly formed oligopoly to offer localized on line advertising on their member online newspaper websites to local advertisers who have relied on the college newspaper to reach students. With Quadrantone, even the on line editorial content can be customized to reach different demographic groups.

    Here is the bottom line- This USA Today program is nothing more than a surreptitious way to curry favor with students and administrators under the guise of providing a valuable educational service to our community. Make no mistake about it. The goal of the USA Today readership program is not to enlighten our students and broaden their perspectives as they would have you believe. Their sneaky plan involves bringing USA Today and usually the New York Times on campus along with the local metropolitan newspaper (usually a Gannett publication)- often “free of charge” to the students but paid for by the college administration or student government association. That way the program can count all of their newspapers on campus as paid circulation to justify ad rate increases. The typical metropolitan newspaper is written on an 8th grade reading level. Is that the kind of education and enlightenment that our students can look forward too?

    Once the USA Today Collegiate Readership program gets the local metropolitan newspaper on the college campuses, their goal is to steal college newspaper advertisers by offering below market display ad rates to local advertisers and below market on line ad rates through the Quadrantone platform. Gannett and the other large newspaper conglomerates share a common goal- put the college newspapers out of business or buy them for a fraction of what they are worth.

    Why are they doing this? The average age of today’s metropolitan newspaper reader is 56 years old! The newspaper industry has the same dilemma as the tobacco industry. Their older customers are hooked but the new generation is not buying. When today’s readers die, so goes their readership. Therefore, to survive, Gannett and the other Quadrantone members are aggressively trying to establish a foothold on college campuses.

    A few days after the local metropolitan paper and the two national papers are made available for free in nice shiny racks on the college campus, the multitude of ad reps for the local metropolitan paper and Quadrantone will be calling on every local business within a 10-mile radius of the campus and they will of course call EVERY national advertiser that has used the local college paper in the last 5 years. They will offer the college newspaper advertiser a display ad rate so low that the advertiser will jump ship. Now that Quadrantone can offer locally targeted online advertising, the college newspapers that have local online advertising revenue will no longer be able to compete.

    “Citizen Kane” is often considered by movie critics to be the best
    >movie EVER PRODUCED.

    “Citizen Kane” is a 1941 mystery/drama film. Released by RKO Pictures,
    it was the first feature film directed by Orson Welles. The story
    traces the life and career of Charles Foster Kane, a man whose career
    in the publishing world is born of idealistic social service, but
    gradually evolves into a ruthless pursuit of power.”- Wikipedia

    It supposedly centers around the life of William Randolph Hearst, the
    undisputed giant in the newspaper industry in the early 1900’s. He
    tried everything he could to ban the movie from reaching the theaters
    and almost succeeded. If you want to see what corporate greed in the
    newspaper industry looks like, watch the movie.

    But don’t worry. When all looks lost, Gannett or some other newspaper giant might come to the rescue and buy out your college newspaper if it has the potential for profit. If not, they will just kill it by practically giving away their ads to the college market advertisers. If the college paper gets bought out, the students that are left now work for a huge multimedia conglomerate, and they can kiss goodbye the editorial freedom they have taken for granted.

    If the students start working for Gannett, they better not say something that Gannett does not agree with in the college paper, especially when it comes to politics. Study Gannett’s political mindset and commit it to memory or risk being shown the door. Gannett knows how the game is played. Gannett has already bought an independent college newspaper in Florida and is about to buy another student newspaper in Colorado. This is just the beginning. The alarming fact is that the USA Today Collegiate Readership Program marketers have duped students and their administrators into thinking that their motives are purely altruistic. That should insult the collective intelligence of our future leaders.

    The student newspaper, the last bastion of true freedom of expression in the print media, is slowly being destroyed by a modern day Citizen Kane.

  • 5 Under the Radar // February 19, 2008 at 11:06 pm | Reply

    Oh Dewey, you hit the nail on the head! It is TOTALLY about advertising revenue.

  • A. Rooney // March 8, 2008 at 7:03 pm | Reply

    Dewey- You’re on to something

    USA Today and other Newspaper conglomerate Collegiate Readership Programs have flatly denied in print articles that they want to steal your college newspaper readers. “Gannett dismissed any suggestion that it planned to conquer student journalism.

    “There is no grand Gannett strategy,” said Tara Connell, a spokeswoman at its headquarters in McLean, Va. “Gannett is not looking to buy college newspapers. We look at all sorts of things.” (quoted in numerous online publications)

    Oh really? Read this article from The Rocky Mountain Collegian on Mar. 7.

    http://media.www.collegian.com/media/storage/paper864/news/2008/03/07/News/Gannett.Csu.Turned.Down.Sale.Of.Collegian.Partnership.Dismissed-3258500.shtml

    Excerpt from the University of Alabama Crimson and White online 2/13/08:

    “Barbara Hall, the USA Today representative who coordinated the UA (university of Alabama) program, said USA Today is trying to create a “learning environment on the University campus through the reading of newspapers.”

    “If they’re only interested in increasing student readership, why doesn’t [USA Today] just give away the papers for free?” Isom (from the Crimson and White) asked.

    “Asked that question, Hall said she did not know, except that newspapers cost money to produce and distribute. She said, however, that USA Today is more for businessmen and that the paper “is not going after the college market anytime in the near future.” End of quote (Crimson White Online- 2/13 /08)

    Remember- only paid circulation is recognized by the Audit Bureau of Circulation- the oversight organization that verifies circulation numbers that newspapers use to increase their ad rates. That Mrs. Hall, is why you can’t give away your newspapers, but of course you knew that already didn’t you? Just another example of the double talk that Gannett is known for.

    By the way- it is generally accepted that the USA Today Collegiate Readership program was started at Penn State. USA today would have us believe (per their website) that Penn State hatched the idea and USA today blessed it. Following is a link to an article published in 1989- 8 years before the “first USA today readership program.”

    http://www.computer-business-review.com/article_cg.asp?guid=63A19049-91C9-4ACB-B52F-114578D44C62

    If they are not interested in acquiring college newspapers or “partnering,” why are large newspaper corporations lobbying almost every college and university in the United States, sometimes for years, to get their papers on your campus? Every free paper on your campus takes readers and advertisers away from your college newspaper. One can only read so many newspapers.
    Sincerely,

    A. Rooney

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